The 3 S’s – convenience, sociability, and protection – tend to be a good foundation for dating website. Why will it feel like a lot of web sites are mysteriously missing out on all of them off their business programs?
Enter LikeBright, a dating website started in Seattle whose goal is to purge deception from the online dating world. Its a tall order, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman are determined to generally meet it. The trio fulfilled while studying at Harvard, and made a decision to found LikeBright this year within the TechStars, a business that calls itself the “#1 business accelerator on the planet,” program in Seattle.
Their goal, as explained to Aislyn Green of TechFlash.com, is not complicated: “LikeBright is a TechStars Seattle business attempting to generate internet dating straightforward, personal and safe for women.” Women almost everywhere – and plenty of guys – complain concerning lack of confidence and widespread lying that affects online dating services. For most, its come to be such problematic which they’ve given up on internet dating entirely in support of returning to the standard ways of dating that they’d when refused, like meeting through friends or at personal gatherings. LikeBright is designed to combat this issue by “building a dating layer-on fb to aid ladies satisfy people through the people they trust.”
The determination for LikeBright originated personal expertise. Sonya had been powered by an aspire to help their female buddies browse the sometimes-dangerous field of internet dating, and wanted to place increased exposure of the problems, often overlooked, that women worry about in terms of looking for really love using the internet. Ron, a regular traveler, was actually inspired to create a website that came across his nomadic needs, and Nick discovered for the worth of fulfilling a romantic date through some body you depend on whenever women friend launched him to his gf.
Before creating your website, the trio carried out 50 real time interviews with women that wished to discuss their particular experiences with online dating sites. The responses they was given ranged through the entertaining toward horrifying, like “every little thing seemed great. Then the guy requested me personally if I smoked meth” and “He was 11 and that I must drive him home. He had walked right across town.” Determined your world lacked a dating website that throws ladies initially, LikeBright was given birth to.
LikeBright is focused on producing a host constructed on the 3 S’s. Joining the site is easy: it will require 30 seconds to sign up via myspace Connect. The website encourages sociability through providing customers a social framework for singles they see and letting them connect with buddies – attached or perhaps not – on the internet site. And it is secure: women are able to use LikeBright anonymously, and each man on the website is actually vouched for.